Rhetorical Analysis #2

http://www.youtube.com/watch?v=Jj53Bmk3T_M
1. The argument or thesis for this Gillette commercial is that this razor will accomodate your shaving needs by adjusting to every curve of your face, while leaving skin soft and smooth. The new technology that has produced this razor will provide a shave you've never had.
2. The target audience are young adult men and older who don't like facial hair. This commercial is attempting to reach males that have past maturation and puberty or pubescent males in the process of growing unwanted facial hair.
3. The goal of this commercial is to lead the target audience to believe that by buying Gillette razors they will be buying the cleanest, smoothest, easiest shave they have ever had. By purchasing this technologically advanced razor you will experience a shave of comfort and efficience like never before.
4. The argument is being made with a little ethos, but mainly pathos and logos. There is some authority due to Gillette being a popular, well-known brand as well as the technological upgrade the brand claims to have made. On the side of emotion, the music and tone of the narrator's voice all contribute to the desire and relief of having a smooth, clean face for the man himself and who ever will be touching it! However, this argument is mostly made through logic. If you don't desire facial hair, then buying this razor only makes sense. It is logical to buy a razor that is safe and efficient.
5. This commercial, to me, was effective, by talking about its technological differences, which includes the ease, efficience, and comfort of the razor. I thought the coloring, graphics, and demonstrations of the women kissing their faces were good touches.